Apple Inc

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APPLE INC

Apple Inc

Executive Summary

The paper is based on the Apple Inc's corporate strategy, which focuses on different aspects of strategies adopted or can be adopted by Apple. In relation to this, the Apple's view is the ability to build marketing alternatives, either through marketing or compounds through interventions in the company to solve problems in the management or disruptions in the external and internal environments. Moreover, creative is strongly associated with the ability to comprehend the market and propose solutions which enhance and maintain Apple as a brand which make a profit. In addition to this, the new market trends concerned with social and environmental responsibility emphasize the strategic role of creativity as the ability to align the economic interests of companies with the socio-environmental. Besides it, can be said that the having successful corporate strategy is vital for Apple Inc, the basis of this statement is that it will help in having a clear direction of the Apple's mission and vision. The study also recommends that Apple Inc should improve the effectiveness of the Apple and provide guidance for processing the tasks, define the fundamental concepts, develop the core business of Apple, define company's strategic management model, build a socially responsible environment and create optimal conditions for the structuring of the problem formulation of strategies and division of work etc.

Executive Summary2

General Analysis of the Corporate Strategy4

Formulation of Corporate Strategy5

Organization and Method: The Power of Creative Planning6

Approach to Strategy Formulation6

Creativity: The Power of Human Capital7

Technological Convergence8

Implementation of Corporate Strategy9

Development Strategy9

The Development of the Apple's Core Business9

Improving the Effectiveness of the Apple Inc10

Building a Socially Responsible Environment10

Selected Theoretical Concepts of Strategic Management12

Conclusions and Recommendations14

General Analysis of the Corporate Strategy

The study relates to Apple Inc, which particularly focuses on the analysis its corporate strategy. In relation to this, it is important for Apple to understand the innovation factor as conditional in order to create, maintain and thrive in the most demanding markets every day. This idea has been a fundamental element of the organizational culture of Apple Inc, which every day reinvents itself and finds new ways to maintain and expand its participation marketing.

This paper aims to discuss about the corporate strategy and creativity in Apple Inc as a component of innovation. Besides it, it also relates it to business success as competitive differentiators. Secondly, the study also aims to establish a connection between organizational success of Apple in its turn with the return of Steve Jobs and the company's creative genius.

Apple is seen as synonymous with almost everything that we talked that include innovation, technology and communication. The company provided the name demonstrates a strategic intent interesting: what would you think of a technology company called Apple?

Apple Computer Inc. was founded in 1976 by Steve Jobs. In 1980, the company launches traded with the largest IPO since 1956, quickly becoming multimillionaires employees who have stock options. In the early 80's, the Apple II became the first PC to hit the mass ...
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