Two Organizations

Two Organizations

Company Culture and Performance

The two companies selected for the purpose of comparison are Apple and Nokia. Both the companies belong to the industry of telecommunication and technologies. Both the companies have been exceptional in providing innovative products to the customers along with job satisfaction to its employees. The culture of both the companies is flexible and employee centered. At the same time, the performance of the companies reflects in their market shares and customer satisfaction.

Promotion Policies

Marketing communication techniques are divided into two main types based on the cost budgets allotted and the associated level of personal interaction ...