ADVERTISEMENT ANALYSIS

Advertisement Analysis

Advertisement Analysis

Advertising analysis

In the print ad, it can be seen that Henry looks determined and proud. However, one of the drawbacks of the ad is the ambiguousness about the product that has been marketed. It is a Reebok ad, but what it is selling is not clear. Nonetheless, views can remember what the ad says. The words written next to the face of Henry are as below:

I hate to lose but I'm not afraid to fail.

As far as the ad is concerned, it looks like a failure on billboards as it is not clear what it is all about. On the other hand, there has been an effective use of an aphorism in the advertisement. The aphorism used in the ad has been a huge success, which reflects the attitude of a successful personality, who inspires millions. It is brief, to the point, effective and witty. The phrase reflects on the idea that it does not matter if you win or lose, what matters is how you play the game.

Aphorism is one of the oldest forms of written art. It has been around since five years as the Egyptians and the Chinese used it a lot. Aphorism is not very common these days in the word of advertisements. However, the billboard having Henry's ad shows that the use of aphorism can be extremely effective in increasing ad recall.

The advertising image is not a substitute for verbal language: specific code is very important. The images give a more direct information and it seems that there is a closer to actual experience: the greater power of visual language is in its immediacy. However iconic enough, visual communication is an analogy not representative of reality but requires elaboration and articulation into simpler units. Unlike other codes, the visual scope of universality is a highly profitable for the advertiser (Schinka, 2003, 54-93).

Simple Elements

The smallest unit of visual syntax is the point: any point has a great visual attraction force on the eye has a bounding function of space. The line is the embodiment of the directionality of a moving point: it allows the translation of the imaginary, describes an outline that can serve to identify specific objects iconically. There are three main types of contours which can reduce the forms offered by reality: square, circle and triangle that culturally have been associating different meanings.

The square means clumsiness, honesty, integrity and dedication, the triangle is associated with action, conflict, tension, and the circle at infinity, the warmth and protection. These figures also express visual directions: horizontal and vertical square, the static balance maximum and most finished, the triangle, the diagonal, with the idea of ??tension and instability and acts as a provocative visual component, can mean both the ascent and the physical or mental decline. The circle provides an allegorical meaning of repetition, continuity, framing (Dercole, 2001, 302-333).

The achievement of maximum effect of advertising in the real business in the current circumstances it is impossible without the use of advances and tools ...