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Acknowledgement

I would first like to express my gratitude for my research supervisor, colleagues, & peers & family whose immense & constant support has been a source of continuous guidance & inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis & its entire content has been an individual, unaided effort & has not been submitted or published before. Furthermore, it reflects my opinion & take on the topic & is does not represent the opinion of the University.

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Abstract

In this research we try to explore the reasons behind the ban over the advertising of cigarette while there have been no restrictions over the advertising of alcoholic products. Further the research analyses the aspects of alcoholic as well as the advertising of cigarette & its impacts over the teenagers. Finally it proposes the strategies to control the adverse impacts of alcohol advertising & for defining its limitations.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the study1

Problem Statement1

Research Aims & Objectives2

Significance of the Study2

Rationale3

Research Question3

CHAPTER 2: LITERATURE REVIEW4

Why Tobacco Companies Care about Children4

Marlboro cigarette cards & men5

Smoking in Movies & TV5

Alcohol & the Advancement of Defence & Impacts6

Challengers & defenders12

Marketing14

Reasons behind not banning the Alcohol advertising15

Alcohol & Tobacco Advertising19

CHAPTER 3: METHODOLOGY24

Research Design24

Literature Search24

Keywords25

CHAPTER 4: DISCUSSION & ANALYSIS26

Make smoking cool27

Responses to the sponsorship & advertising of cigarettes27

The arguments against alcohol sponsorship & advertising29

Parental influence30

Strategy for Prevention31

CHAPTER 5: CONCLUSION33

Impact of the ban on cigarette sponsorship & advertising33

Recommendations34

REFERENCES39

CHAPTER 1: INTRODUCTION

Background of the study

Smoking is considered to be far more risky & unsafe in comparison to alcohols & even the traffic accidents. A report was published by the Journal of Medicine in New England in 2007 Dec over the issue of deaths of 490,000 women & men who reported that they are using alcohol in 1999. The comparison of the risk of deaths due to smoking of cigarettes & alcohols was done & they were considered as factors of death in the middle age. While it was found out that the consumption of alcohol has the ability of slightly reducing the risk of death in the age bracket of 35 to 69 years, & the smoking of cigarette doubles the hazards & risk of death. It was noticed that smoking is 12 times more the reason behind deaths in comparison to accidents in traffic accidents in U.K.; keeping in view the fact that 2/3 of the population is not smoking. As there was no level of safe smoking found out that served as a strong reason for banning the advertising of cigarette where as only extreme & unnecessary drinking & driving unsafely boost the death risks?

Problem Statement

Why sponsorship & advertising of cigarette has been banned, while there are no actions taken against the sponsorship & advertising of alcoholic products in the markets of United Kingdom?

Research Aims & Objectives

The aim of the research is to analyse the reasons behind the ban over the tobacco sponsorship & advertising in UK, while there is no ban over the sponsorship & advertising of ...