ADVERTISING AND PROMOTION (UNIT 18)

Advertising and Promotion (Unit 18)

Advertising and Promotion (Unit 18)

Having set-up a campaign which adheres to all of the principles outlined in the campaign set-up section, the next challenge is to manage the campaign within the agreed CPA, whilst maximizing the volume of acquisitions. As mentioned earlier, this is where our deep understanding of the campaign metrics, how they relate to one another and how they are positively affected. Although viewers are most often aware about why campaign advertising and marketing failures. This form of media sophistication is very different from the kind of media awareness or media ...