Advertising exploits women as stereotypes to sell products

Advertisements are inclined to present women either as motherly numbers or as things of sexy yearn with little room for manipulate over such stereotypes. How the pictures of women are utilised counts on the goods being sold, but in the major it seems that the more highly sexualised pictures are more productive at getting persons to connection a specific promotion with the piece for sale.

Advertisers require an assembly to recall a promotion in order that when they go in a shop they are more probable to request out that specific emblem than any other. They require to assure viewers that their merchandise boasts them certain thing which no other merchandise does. When they are aiming at men they often work along the assumption that men desire to appeal constituents of the converse sex, and so show that their merchandise is the best way of accomplishing such an aim.

An issue that has consistently been the concern of feminine activists is how women are portrayed in our culture at large and in the media. Many more females are criticizing the monolithic, racist, often unattainable standard of beauty forced into the nation's consciousness through books, magazines, television, and other artifacts of popular culture.

Im many research papers it has been stated that the negative role that American advertising has had in epitomizing gender stereotypes. Researches holds responsible America's mass media for creating "an ideal and impossible standard" of female beauty (195). Most Americans are subjected to thousands of advertisements each day, and many of these Americans are young girls who are becoming more susceptible to the created image of the female role that advertising giants strive to invent.

It has been seen that the hackneyed image of the female is portrayed in one of two fashions: a housewife or a sex object (195). The typical housewife is often seen as one who is captivated by the latest cleaning products and whose only problem is trying to keep the furniture dusted and the windows clean, lacking intelligence in a man's world. The female image is also portrayed as a sex object, and researchers argue that popular culture depicts women where "conventional beauty is their only attribute" (195). According to some of them, women can never achieve the depicted image of the female as seen in ads. The images that one sees in advertisements are "artificial and can only be ...