Air Asia

Air Asia

Introduction

The name of Air Asia is one of the well known names in an airline industry. Air Asia was launched initially in the year 1996 in terms of delivering full service.

Discussion

Air Asia holds the idea of low cost differentiation in which the concept of low cost turned out to be a money maker in the United States, when it was initiated in the year of 1970 by the Southwest Airlines.

Porter Five Forces Analysis

Rivalry Among Existing Competitors

The rivalry among existing competitors in the airline industry is quite high. In which the Air Asia has adopted the product differentiation strategy ...