Amazon

Amazon

Amazon's Kindle is ready to call an agency and negotiate a price for a stock image Kindle would like to use. What follows is a description of exactly what the agency is going to try to determine about this transaction and precisely the five things they are going to take into consideration.

They're going to be asking Kindle a bunch of questions. We can assure Kindle that every question they ask Kindle will be associated with one of these five factors.

Kindle should be aware, always, that the way Kindle respond to the agency's questions, as they relate to these five factors, will have very significant impact on the price Kindle are charged, and that whereas these five factors are fairly specific, they, in turn, are designed to address the three umbrella issues described in the previous section.

Each of these "factors" can work in your favor if Kindle knows how to make them do so, or your disfavor if Kindle doesn't. Let's take them one at a time, and in each case we'll show Kindle how to make it work to your advantage:

Exposure in the Marketplace

Generally, the greater the number of people who will see the stock image, the higher the price. It is why, in the case of an ad, the stock agent might want to know, generally, what the circulation is of the magazines the ad will appear in.

It is all going towards determining how "important" the project is. And, frankly, they are probably making some kind of rough calculation as to how much money is being spent on the overall project, with a view towards pricing the stock image accordingly. For example, if Kindle is doing a national advertisement that will be placed in many national consumer magazines, they know that perhaps hundreds ...