AMAZON.COM

Amazon.com

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Table of Contents

COMPANY PROFILE1

About the company1

Amazon's Mission1

Amazon's Mission1

Products and Services3

1.Amazon Web Services (AWS)3

2.Amazon Prime4

3.Amazon Publishing4

4.Subscribe & Save4

5.Amazon Basics5

6.Amazon Kindle5

7.Amazon Exclusives5

SWOT ANALYSIS5

Strengths5

Strong Branding5

Leader in E-Books6

Weaknesses6

Slow to Expand Geographically6

Lack of Bricks & Mortar Hurt Returns & Delivery6

Opportunities6

New Product Categories6

Increasing Global Distribution7

Threats7

Amazon Competes with Groupon7

Competition from Store-Based Retailers7

FIRST MOVER ADVANTAGE & MAINTAINING THAT POSITION7

Pioneering Online Private Label7

Responding to intensifying competition (Rank 1)7

Moving into the limelight (Rank 1)8

Amazon Pure Play Internet Retailer (Rank 1)9

Amazon Global Network (Rank 2)9

Master of Capacity and Fulfillment (Rank 2)10

AMAZON LOOKS TO FUTURE OF INTERNET SHOPPING10

Broadband TV10

Mobile Internet Shopping11

Voucher Sites11

THREE KEY LEARNING POINTS FROM THIS COURSE12

1.Build the guiding team12

2.Make change stick12

3.Get the vision right12

KEY STRATEGIC OBJECTIVES AND CHALLENGES13

Tougher Competition in E-Books13

Amazon Moves into Apparel13

Move to Downloads in Media14

CONCLUSION14

REFERENCES15

APPENDIX16

Financial Snapshot16

Amazon.com

Company Profile

About the company

Aamzon.com is a multinational Internet company based in United States. It is one of the most trafficked websites globally, and is one of the first companies to sell products by housing them in warehouses, and distribute products on behalf of several partner companies. Amazon is involved in selling products directly or providing a platform for selling a wide range of products. Amazon sells is known for offering products such as books, videos, clothing, music, household and consumer electronics. Amazon was founded in 1994 by John Bezos. Amazon's headquarter is in Seattle, Washington (Chamberlin, 2009). The company is named after the Amazon River, which is one of the largest rivers in the world. It started as an online book store, but soon diversified and started selling CDs, DVDs, videos, computer software etc. amazon has established itself in a number of countries such as Italy, Canada, China, France, Germany, Japan & United Kingdom. It also provides shipping facilities in many countries and charges for it (Byers, 2006).

Amazon's Mission

"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Amazon's Mission

While Amazon does not have a formal mission statement, the basic mission and goals of the Company are evident in the words of Mr. Bezos, "We have one strategy at Amazon.com - provide the customer with the best shopping experience." Additionally, "…our goal is nothing short of building the world's most customer-centric Company." Lastly, "our Company mission is to leverage technology and expertise to provide the best buying experience on the Internet" “These quotes from Mr. Bezos could be combined to create an effective mission statement, as follows:”

“The mission of Amazon.com is to leverage technology and the expertise of our invaluable employees to provide the best buying experience on the Internet. Our goal is nothing short of building the world's most Customer-centric Company capable of providing our customers with the best shopping experience online today, and into the future.”

According to the 2010 Annual Report of Amazon there are 33,700 full and part time employees employed at Amazon. The number of employees, at Amazon, fluctuates due to seasonal factors, which affects their, business. To resolve this issue, the company contracts with temporary personnel ...