ANALYSIS OF AUTOMOBILE INDUSTRY

Analysis of Automobile Industry of United States

Analysis of Automobile Industry of United States

Introduction

The global auto industry is huge, with high sales and high competitive intensity. Increasingly, automakers are working to develop a wide range of vehicles to appeal to every customer. The automobile industry in United States is highly competitive and hence the organizations are required to embrace meticulous strategies to keep up in business. Five of the major competitors in the automobile industry of United States are Toyota, General Motors (G.M), Ford, Daimler Chrysler and Honda. To be at the forefront of the competition, these five ...