ANALYSIS OF IN MAGAZINE ADVERTS

Analysis of representations of people, groups and ideologies in magazine adverts



Analysis of representations of people, groups and ideologies in magazine adverts

With their subscription rates numbering in the millions, teen magazines are examined as a ubiquitous socializing force among young women in the Western world. Early research on teen magazines began in the 1970s, with Angela McRobbie's groundbreaking content analysis of the popular British publication, Jackie. Since then, research evidence has slowly accumulated elsewhere to provide detailed descriptions of the content of teen magazines, to understand how adolescent girls interpret magazine messages, and to examine links between magazine reading and girls' beliefs and behaviors. Among researchers' most frequently cited concerns is the narrow range of topics discussed in teen magazines and their emphasis on girls' need to look good and attract boys. (McRobbie, 2000)

Magazine Ads Analysis

Ad designers understand their target buyers, and how to get their attention. Agood ad can put ideas into the reader's head, and leverage them to try out the merchandise being advertised. Every facet of an publicity, from the wording through what magazine it seems in, has relevance to trading its product.

In J'dore ad, the advertiser uses the power that beautiful women. Scanning over the magazine, the reader's vigilance is rapidly caught by this ad. women with great figure, wearing tight dresses that show off their bueaty and bare shoulders are leaning against each other. After glimpsing only a glimpse of this image, the reader quickly turns back the sheet to look at the women more carefully. The women do the job of capturing the reader's attention. This performances a key function in how productive this ad is. What reason does an publicity assist if it does not arrest the reader's attention? The women in this advertisement apprehend a man's eye, and their curiousness directs them to look at the actual message of the ad.

The ad of loreal purely shows the bueaty of a women. It might be likely for him to agree the ladies with their magazine. With the association of publications that depict naked images of women, a man's curious ways are now running wild. The reader proceeds on to see that there is a world wide world wide web location to check your answers. This part of the publicity hopefully gets him to go to their world wide web location, where one will see more promotions of the FX network.

The publicity next tells the republicityer you can "watch this and more tight-fitting joy on The X Show". This is where the ad for the first time makes the association between the women and what the publicity is really advertising. It first gets the reader involved, and then notifies him how to glimpse attractive women like the ones appearing in the ad. The declaration of "tight-fitting joy" puts a allotment of wonder in the reader's head. One begins to wonder what happens on this show and it makes him want to check it ...