ANALYSIS OF THE STRATEGIC SITUATION

ANALYSIS OF THE STRATEGIC SITUATION

Executive Summary

ARM's main Objective is finding new lands to conquer in the technology instead of getting the already occupied territories. On the other hand, as compared to the microprocessor market KING Intel, ARM is a shrimp. It has only, 2000 people employed. The revenues of the last years were £354m, on which it was able to make profit of about £107m. Still, it lies in the heart of the companies. On the other hand, it is a thread in this business environment to Intel's integrated empire. It does not only design and manufacture, but gives licences. The company claims to pave the way for “internet of things” in the coming future. Its core objective is to provide energy efficient microprocessors. The firm's success is harassing the already existing KINGS the microprocessors manufactures. It is taking challenges of creating innovative products instead of working in already available technology. It became successful when the mobile market took off; the processors by ARM were considered the best match. In the contemporary market, more than 95% of the world's cell phones use ARM based chips. As the mobile phones have become smarter and popular, ARM has gained again shares in the market. The smart-phones were the main reason that made the company eight times of what it was

Introduction

Overview of the company

ARM is the emerging company in the world of the microprocessor. It design low power chips that are used in the every mobile phone that is in the market today. The company is considered to be taken the prime position in the coming major technological revolutions. The company claims to pave the way for “internet of things” in the coming future. Its core objective is to provide energy efficient microprocessors. At present it is working on new processors to make sure that it would be able to introduce low-cost devices of today that are suitable for wide range of industrial and consumer applications. It considers itself destined to design economise energy rather than increasing consumption power. Its rivalries are harassed by its strategy of selling its licences for its semi conductors or its architectures. This allows the licences to make their own designs on ARM's built recipe (Vance, 2010).

Company's Strategy and Business Model Analysis

Organisation's business environment

The firm's success is harassing the already existing KINGS the microprocessors manufactures. It is taking challenges of creating innovative products instead of working in already available technology. This shows its objective of finding new lands to conquer in the technology instead of getting the already occupied territories. On the other hand, as compared to the microprocessor market KING Intel, ARM is a shrimp. It has only, 2000 people employed. The revenues of the last years were £354m, on which it was able to make profit of about £107m. Still, it lies in the heart of the companies. On the other hand, it is a thread in this business environment to Intel's integrated ...