ANALYZING THE VISUAL ASPECTS

Analyzing the Visual Aspects of Still and Moving Images

Analyzing the Visual Aspects of Still and Moving Images

1.

This commercial made by Dove's Real Beauty Campaign, addresses the ever prevalent issue of body image for young women. The Dove commercial shows the types of advertisements that are seen on a daily basis as unrealistic rather than realistic to make young girls and women feel more beautiful (Dove Cosmetics, 2006). Dove has been doing several things to promote healthy lifestyles and to help with eating disorders as well as self-confidence for young women. “The Dove Real Beauty Campaign promotes itself as a progressive force for women, aligns itself with certain feminist ideals and scholars, engages in grass roots partnering to raise millions of dollars for eating disorder organizations and Girl Scout programs to build self-esteem in today's young women”. This commercial by Dove attempts to undermine the hegemony by showing young women that they do not have to look a certain way to be considered beautiful. Dove's Real Beauty Campaign features women of all shapes, ethnicities and sizes and it shows them embracing their nonconforming bodies. The campaign shows plus size women, older women and even pregnant women embracing the skin they are in. It is necessary for young girls who are so easily influenced by mediated popular culture, to see the other side of the idealistic society. Commercials such as the ones made by Dove allow for young girls to decide what they feel is beautiful, and gives them a chance to see women on television and in magazines that do not fit the typical female body stereotype.

2.

As most CoverGirl advertisements, this ad appeals to the female audience. The advertisers determine exactly who they want their target audience to be, and establish ingenious ways for their product to ...