ANCIENT WISDOM

Ancient Wisdom



Ancient Wisdom Marketing Ltd

Introduction

There are many ways to sell merchandises. The main question is why sell wholesale. Wholesaling the goods you produce is not just a way to make more money fast. Even time means in business a lot. Selling wholesale can grow business faster than selling one unit time after time. Besides, working with wholesale customers guarantees stability. One wholesale buyer brings far more profit than ten retail clients do. Supplying to and checking payments from a wholesaler are easier to manage and analyze than dealing with many different retail clients in the same time.

At the point of sale £8 billion approximately that worth alone in a giftware industry, and thus it is adopting faster pace to increase competition with the changing demand in the global market.

The UK economy is the fourth largest in the world. Retail and wholesale are an important component with detail sales of more than £250 billion in 2008. Some of the world's leading retail and wholesale companies are based in the UK. As well as multinationals, there are also many small retail businesses from across Europe.

In UK as compared to the last decade, the gift market has expanded including diverse new sectors and has reached all over the world including traditional/ older customers, tourists and domestic tourist even party planners, wedding list market, Market traders and e-traders and the occasional gift/home market.

Some businesses have elected to specialise in particular segments such as tourists while others are more interested in domestic or general giftware market(Little housewife, Equinox, Puckator, Ancient Wisdom), or the home ware market ( Meadows & Byrne, Hill-interiors).

In addition, the giftware market can be split up into many different segments such as stoneware, wood ware, crystals, decorations, greeting cards, collectable items, decorative home accessories, photo frames, candles and other fragrance gifts. There is tableware sector what includes plates and dishes, cutlery and other utensils, and glassware.

Ancient Wisdom Marketing Ltd

Ancient Wisdom is private limited company and was established in 2000 by Mr. David Lloyd hardy. Ancient Wisdom is online since year 2001 and provides the independent giftware traders with an ever-expanding range of wholesale giftware, jewellery, and wholesale packaging all over the world.

Ancient Wisdom has over 9000 active customers, speaks eight languages, and has currently over 10000 exotic, interesting and unique wholesale product lines spread over approaching 1000 web pages what makes it the Europe's biggest online giftware wholesaler.

Goals and objectives define the direction of its business activities. The strategy is a plan to achieve these objectives, which should contain all elements of marketing, financial resources, production capabilities.

At the core of marketing strategy on five strategic concepts:

selection of target markets;

market segmentation, ie, competitive selection of target markets in the aggregate;

selection methods yield to them;

choice of methods and means of marketing;

The timing of market entry

SWOT Analysis

Strengths:

Production( Invents and produces new Products)

Strong Customer Service

Fast Order Processing

Always new and wide range of products in stock

Operating in EU, China, India and Thailand

Weakness:

Struggling with high ...