Apple Case Analysis

Apple Case Analysis

Introduction

This paper intends to explore the given case of Apple. Further, it analyzes various product lines of Apple and its competitors for each product. This case provides a deep insight in to to the business of Apple that how it was developed and thrived from ups and downs of the industry, still came out as a revolutionary brand.

Discussion

Apple computer was first established by Steve Jobs and Stephen Wozniak on 1st April, 1976. Jobs and Wozniak were high school friends. Earlier Wozniak used to work for Hewlett Packard and offered to propose the idea of making personal computers. However, his offer was rejected. Thus, jobs and Wozniak both decided to start their own business together. They built the first computer Apple I, which was a Kit computer. It was made to sell it to hobbyists only. Jobs named it as Apple.

The company officially named it to be Apple Computers Inc. in 1977. It made expansionary plans and within few months introduced Apple II computer. Further, in 1980 the company went public. In the 5 years span from 2006 to 2010, its net sales considerably increased from $19,315 to $65,225 (in million). The company grew rapidly and faced some fierce competition, such as IBM who created IBM's first computer. IT captured the young market making Steve Jobs realize that he must take a quick action to remain in main stream market. Jobs hired John Sculley as the CEO and President of Apple, who was previously CEO in Pepsi Cola. Jobs had a hope that this will restructure the company. Consequently, Apple achieved another milestone and created Macintosh (Mac).

In addition to the computers, Apple now sells many other products and services as well, such as iTunes, iPhone, iPad, iPod and Apple TV. This is core competency of Apple that ...