APPLE PRODUCT LAUNCH

Apple product launch

Apple Product Launch

The Apple Inc

Apple is a leading multi-national corporation of America with head quarters located in California. It designs and manufactures premium quality hardware, consumer computing devices, as well as, personal computers. It also markets mobile communication and media devices. It dominates the Global industry for digital distributions. Moreover, Apple has a colossal product portfolio with amazing products. The company has been America's leading market player in computing industry, whereas, it was ranked second in terms of revenues after Samsung electronics. The company has Global presence of in more than 14 countries and reaps enormous customer value. As of Forbes, the company falls amongst few corporations with highest brand equity. It has led the fortune magazine list so many times.

Apple Products

The company has exclusive range of products pertaining to respective industry. The image of Apple revolves around innovation and consumer loyalty. As per the Forbes Magazine, brand loyalty is one of the most significant reasons behind Apple's success. It has been a tradition of the corporation to launch new products through exquisite product launch events. The products launched by apple during its 30 years corporate voyage, are discussed as under;

Apple-I

In the year 1976, the company launched the products was designed by Steve Wozniak, CEO of the apple computer company. The product was personal computer, the first apple to bring personal computing home. It was sold for $666 and launched in California.

Apple-II

In was the first series of microcomputers launched by apple. As compared to Apple-I series, it was easy to use with additional features. The product was an enormous commercial success for Apple in computing and hardware industry.

Apple-III

In the year 1980; the company launched the series of Apple-III. The target market for the computer particularly comprised of business markets. The launch of Apple-III was a failure, irrespective, of additional features in possessed. However, Apple launched Apple-III plus series immediately and attained market success through its aggressive approach towards consumer behaviors. Apple III was a revision for Apple. The series was a processor based computer.

The Lisa series

Lisa was another type of personal computer launched by Apple Inc, in the decade of 80's. The target market for the product pertained to business consumer with powerful and distinct features. It encompassed of unique features, such as, Graphical user interface, multi tasking, bundled office suite and so on. The Lisa series was not a huge market success, but in endured to enhance innovation on industrial scale. It revolutionized the computing industry by inducing novel and unique features for a powerful personal computer. A revised version of Lisa was launched encompassing the Sony floppy drive, extendable external memory. The series encompassed of Lisa and Lisa II.

The Macintosh

The original Mac was launched in the market in the year, 1984. It was an enormous commercial and industrial success for Apple. The target audience for the product pertained to education, home and creative professional market. It encompassed of apple's own operating system, with combined features of Lisa, Apple-III, ...