AT&T and Competitors

AT&T and Competitors

AT&T

Verizon

Sprint

T-Mobile

Key Success Factor 1

Strategy

Wireless Service

Customer Service

Product

Metric 1

Cost

Technology

People

Good quality

Metric 2

Differentiation

Service

Service

Employees

Metric 3

Market Conditions

Personnel

Efficiency

Management

Key Success Factor 2

Management

Innovation

Connection

Support

Metric 1

Quality HR

People

Quality service

Management

Metric 2

Time

Strategy

Good employees

Pricing plans

Metric 3

Efficiency

Service

Vigilance

Customer Care

Key Success Factor 3

Market Share

Stakeholders

Employees

Technology

Metric 1

Price

Good relationships

Hiring process

Different wireless services

Metric 2

Market conditions

Quality people

Recruitment standards

Bluetooth

Metric 3

Other companies

Product

Salary

Management

Business-Level Strategy

The strategy of the companies have been very different than each other. This is the reason that none of the company fears one another. The only thing that they fear is the loss of the customers and people due to which they have to take steps to improve their performance. They are the ones who are making sure that the ...