BURBERRY PLC

Burberry Plc



Financial Report - Burberry Group Plc

I. Company Background

Burberry Group Plc is a world famous British company, which occupies the leading place for over 150 years for the production of clothing, accessories and perfumes of luxury in England. The company has its own spinning mill, which are patented materials for future wear Burberry. The company's founder was Thomas Burberry in1891.

Burberry - History

Thomas Burberry not only create good, practical and high-quality clothing but also presented these thing in a properly to customers. Thomas is actively engaged in sports and in their advertising campaigns they have emphasize this aspect through the slogan: “Made an athlete for athletes”, “Only an athlete knows what it takes an athlete”, and it worked. Thomas Burberry also paid great attention to the creation of a logo. He had tried many different options which were attractive and remembered like “a knight on horseback”. According to Thomas horse reflects the philosophy of his company and talked about honesty, integrity and focus of the company main objective. The motto “Forward” talked about the purposeful pursuit of new fashion and business.

Products

The company only produces coats, other products manufactured by third-party factories. Burberry products are sold through 330 retail outlets and through wholesalers. In addition the company carries on the trade directories. Under the brand Burberry company Inter Parfums in 1981 and produced perfumes. Quality materials and good company made the cut of a certain reputation. Apparel Burberry clothing was number one for the military, travellers, sportsmen, hunters and fishermen. During the Second World War the British Army commissioned the Burberry brand 500 thousand overcoats. After the war, proven Clothing Burberry (Burberry) was considered prestigious, and it began to be very wealthy people. In the late 80's was a dramatic increase in exports of clothing Burberry. The main exporters were Japan and the USA. And in 1996 the company has received six awards for Royal significant achievem2ents in exports.

Strategies

Burberry has always distinguished themselves from other brands. They have adopted many strategies that were helpful in making them excellent brand across the globe. These strategies comprises of:

Leveraging the franchise

Intensifying non-apparel development

Accelerating retail-led growth

Investing in under-penetrated markets

Pursuing operational excellence

The focus of Burberry is on brand Protection and to discover different attractive opportunities which can inspire their customers and their expectation. They have always offered their customer more than what they accept with the help of their above mentioned strategies (www.burberryplc).

II. Strengths and Weaknesses of the Company

Corporate Governance

Corporate Governance is the set of principles and rules governing the design, integration and operation of corporate governance bodies. There are three powers within a society: the Shareholders, Directors and Senior Management. Good corporate governance provides the incentives to protect the interests of the company and shareholders, to monitor the value creation and efficient use of resources to provide transparency of information.

For Burberry, Corporate Governance is crucial in order to sustain the key strategic alliance of the company along with long term suitability of the ...