[Burberry Strategies during Recession]

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research coordinator, colleagues, and peers and family whose immense and constant support have been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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Abstract



The following research proposal is based on the analysis of the luxury brand Burberry and its strategies during the economic recession. In chapter 1, it discusses the company, background of the study and problem statement along with the description and justification of the research approach and the ethical considerations. In the next chapter, the literature review based on the selected topic is discussed. In chapter 3, primary research methods are discussed. Next, the proposal discusses the anticipated results and the schedule of the research project with the help of Gantt chart. Finally, the proposal ends up with a concise conclusion of the findings & the collected information.

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

Abstractiv

CHAPTER 1: INTRODUCTION1

Background of the Research1

Problem Statement1

Description and Justification of the Research Approach2

Ethical Concern2

CHAPTER 2: LITERATURE REVIEW4

CHAPTER 3: METHODOLOGY8

CHAPTER 4: ANTICIPATED RESULT9

Gantt chart9

Schedule for the Research Project with the Help of the Gantt Chart9

CHAPTER 5: CONCLUSION10

References12

Appendices13

CHAPTER 1: INTRODUCTION

The luxury market is booming worldwide, & the related brands are booming with keen and so will the London high fashion label Burberry. The selected company for this research report is the leading luxury brand Burberry and the reason for its selection is its strong position in the economy that assisted the company to overcome the effects of recession and economic slow down.

Background of the Research

The global recession and slow down in the world's economies have been predicted to get worse, though the crises of 2008 are termed as the worst ever financial crisis since the unfathomable crisis in the year 1920. In the coming years, there can a decrease in the growth of economy for many nations and this will have a direct impact on the global consumption behaviour of consumers. At the same time, it depends on companies like Burberry that how they attract their customers to overcome the effects of recession. Therefore, I found it very interesting that the condition of economy & luxury brands have a direct relationship so it has been of interest to me to find out the response of Burberry for overcoming the effects of Global recession and slow down in economies.

Problem Statement

To study that how Burberry sustained itself in the economic recession through its strategies and how the economic slowdown affected the growth of the company.

Description and Justification of the Research Approach

In the past few years, there has been an experience of huge growth & demand for the business that are associated with the luxury industry, while the situation of the economy was poor & ...