BURGER KING

Burger King

Burger King

Introduction

The Company was created by David Edgerton and James Mc Lamore, who launched his first restaurant called Burger King Urges the December 4, 1954 in Miami, Florida, USA. In 1989, it renamed as Burger King and became known internationally. The original corporate logo BK, also known as "Bun Halves" ("Bread Halves" in Spanish), established in 1969 and lasted until early 1990. It was a simple logo with the name "Burger King" in red letters between two halves of bread. In 1994, Burger King modernized its first logo using a smoother font with rounded edges. In 1999, the company returns to update the logo with stylized version. The new logo with a blue swirl logo gives Burger King looking round, making it look more contemporary (George, 2004, pp. 121).

Discussion

Management Control

Total control, Burger King began to spend after a leading competitor appeared talented manager Donald Smith. It should be noted that by the time McDonald's developed rapidly and quickly came out on top in this market segment. It was only after a Burger King Manager has given full freedom of action; begin to create uniform standards for all its products. When Donald Smith moved to Burger King, he immediately confronted with the problem of ownership of land, so he came up only a third of all the shops were on the ground belonging to the network, so it was impossible to establish control over all the restaurants, which led the company in a difficult position. For a more successful and quality control monitoring regional offices established, which monitored the work of a few restaurants, ensuring that an uninterrupted and quality work.

When Smith Burger King Chain began to expand and become the world have a fast food restaurant chain. So for 10 successful years of Smith's restaurants have appeared in over 30 countries, creating the world the name of the system. Since 1974, the control system Burger King introduced a two-week non-routine inspection of each franchise system which been rewritten from a network of McDonald's. And in 80 years, Burger King is expanding its range, so there are early morning breakfasts, after introducing them to another network (Philip, 1996, pp. 16).

Once in 1980, Smith left Burger King, the company was in a fever, was replaced by a guide, all had a negative impact on the atmosphere in the team and the ability to move on to the market fast food (Gerry, 1999, pp. 110).Since 1985, the company is gaining momentum in the structure of healthy and beneficial food, so sat-opened bars and restaurants in the range appears more fresh vegetables. For all time of the company under the leadership of Donald Smith, the network was able to strong enough to be transformed, to introduce standards for its services and the overall style of work, but to the level of McDonald's, she never came. Problems of the past continue to haunt the company today, but not to such an extent. Subsequent advertising companies Burger King were not so ...