Burger King Beefs Up Global Operations

Burger King Beefs Up Global Operations

Answer 1). Burger King establishes itself on the grounds of flame-broiled method to cater to its customers. It differs itself from the conventional ways of preparing food which includes frying and grilling. However, the core competency of Burger King is its flame-broiled burgers. The burger king has opted to construct their operational strategy around Whooper, which continues to be their leading product thus enables them to differentiate itself from the others in the market.

Answer 2). Burger King after experiencing a lot of problems has now chalked out a strategy in order to manage their chains. Burger King now tends to operate in the form of franchises which allows them to grow rather quickly. Other factors, which tends to, control its chains include the proportion of the youth in the target market, consumption of the beef since it relates directly to the business of the burger King (Charles & Gareth, 2001). The logo of the burger king tends to change its nature with varying languages. If it opts, to operate in Pakistan than its logo will incorporate Urdu in order to relate it to the market. Burger King has also been known for its advertising campaigns famous for being innovative and different from their competitors (James, 1998).

Answer 3). Burger King entered various markets after its main competitor McDonalds; this has resulted in many favorable and unfavorable conditions for the Burger King. Unfavorable conditions tend to be encountered in the smaller markets where the suppliers are few and the market players are more. Late Entry into a market can also act against the brand such as Burger King. There is a possibility that the market tends to associate itself to a brand such as McDonald and, therefore, it becomes tough for others to ...