BUSINESS

Reliance Communications and Virgin Media



Reliance Communications and Virgin Media

Introduction

The legendary Shri Dhirubhai Ambani, was the founder of Reliance Communications and he brought forward a very simple mantra which is to seek to achieve the top most international quality standards, competence, performance and services for customers. The company continues to stay dedicated to maintaining that vision. Dhirubhai insists and encourages that everyone in the company should think big and that is how the company gets to brainstorm for even better and fruitful ideas. Such ideas which are not just bigger but much productive, providing even more value to all stakeholders ( Bhattacharya, 2006).

Virgin Media plays an active role in shaping the UK government's digital policy agenda by driving investment in next generation infrastructure and working to free key content and programming from restrictive and outdated distribution models that limit consumer choice and hold back the UK's digital development.

Discussion

Working System of Reliance Communications Business

Reliance Communications is the pioneers in providing communication services at the consumer, enterprise and carrier level in India. It offers all types of internet based communications services to its customers as per their needs. The company possesses a global submarine cable network infrastructure via its secondary companies, and provides managed services, Ethernet and application delivery services. Its major operations are all over India and have made up a huge customer base of about 142 million.

The company commences its operations through five business segments which include the wireless, global, broadband, investment, and others. The wireless segment is the one which offers wireless services in India, for individual customers as well as business enterprises. Reliance Communications also provides the thrilling experience of wireless multimedia which comes under the brand Reliance Mobile World.

Its wireless segment provides public calling office (PCO) services through its wide range wireless network via autonomous retail operators. The company also provides 3G generation services. Moreover, the company offers great sources of connectivity for such devices. Their services are widespread all over India and almost each and every town and village in country.

Reliance Communications broadband segment includes the operations that cover the broadband spectrum of the company along with the Infrastructure of Reliance Communications and Reliance WiMax. The segment offers services throughout several customer groups which include the inhabited areas, SMEs and huge business corporations. It provides significant solutions to every size of business for their interactivity, connectivity, and IT infrastructure that is required all through the country.

The company also provides enterprise broadband services in 50 cities across the country with countless buildings which are linked up in a straight line with the network helping about a 1.5 million lines. Reliance Communications enterprise customer base incorporates above 1,000 top most and famous Indian enterprises. The company has the greatest internet data center (IDC) capacities which cove above than 450,000 square feet in India, with about nine data centers across the nation with a market share above than 60%. Moreover, it functions as an optical fiber cable backbone network which covers more than 19,000 route kilometers linking more ...