BUSINESS COMMUNICATION

 

 

 

 

 

 

 

 

 

Business Communication

Business Communication

 Introduction

Communication forms an integral part of modern business as it allows all stakeholders, including clients, employees, and suppliers etc., to understand what the business is about. Internally, people need to understand how they fit in and what company expects of them. Whilst externally, it helps to educate people on how the business (or products/services) may fit into their life.

Corporate goals set by the management drives communication in business. The identity, policies and culture of an organization have to be communicated to both people within and outside the company. Business communication is governed by certain principles and norms. Effective and efficient communication serves a business in lots of ways. It helps the company to interact with the interested parties and help them understand what the business is, what it offers and what can these parties do to support to business in any way (Valerie, 2007, pp. 425-437).

Communication can be defined as the process by which an idea transfers from a source to a receiver, the intention being to change receiver behaviour. The main components in the process typically include source, message, channel, receiver, effect, and feedback. It is suggested by several business organizations that highly productive management reflects an effective communication system employed by well-managed companies, who rapidly reorient the organization to a changing environment to retain competitive advantage (Olkkonen, Tikkanen & Alajoutsijarvi, 2000, pp. 403-409.

A theory of communication then should reflect effective communication, which follows a strategy of co-alignment of diverse interests, concerns, and contributions through the use of an open flexible communication system allowing for the co-alignment of both similarities and differences in an innovative, flexible, and rapid response system. Thus, communication systems and organizational and cultural values should be interdependent (Nelson, 2003, pp. 66-74).

This paper aims at discussing the different aspect of business communication process in my organization, while exploring the influence of specific factors including, gender, culture, the perceived emotions, relationships and personality of employees, physical disability, age and spiritual orientation in terms of the interpersonal communication within the organisation and in terms of the organisation's strategy towards effective communication, with a greater emphasis on the cultural issues as this is most evident issue affecting business communication in my organization. Thus it can be argued that this paper is, at large, about the intercultural communication in business.

 

Discussion

For the managers of modern business organisations, a basic understanding of the cultural issues and intercultural communication is necessary in order for them to be able to demonstrate a cross-cultural competence in the ethnic and cultural confusion of the business world. In order to better understand the nature and scope of cultural issues in relation to the business communication, it is pertinent here to briefly overview the concept of culture and its relevance to the business and communication process within a business organisation (Barnes, 2002, pp. 30-33).

Every human being is born as an integral part of community. In order to learn the culture of that particular community, he or she has to adopt certain attitudes, values ??and knowledge systems that are generally ...