BUSINESS ENVIORNMENT

Business Environment of Unilever

Table of Content

Introduction1

Mission1

Vision2

Aims and Objectives2

Market Share2

Ethical Issues3

Stakeholders3

Internal Stakeholders4

Shareholders4

Employees4

External Stakeholders4

Customers4

Consumers5

Governments & Organizations of City Society5

Environmental Legislation5

Consumer Legislation5

Employee Legislation6

Anti-discriminatory6

Nature of the Unilever Company6

Command Economic System6

Free Enterprise Economic System7

Transitional Economic System7

Transitional Economic System7

Impact of Fiscal and Monetary policies on Paragon Diamonds Limited8

Impact of Fiscal and Monetary policies on Standard Chartered Bank8

Competition Act 19989

Enterprise Act 20029

Types of Market Structures10

Perfect Competition10

Oligopoly10

Monopoly10

Monopsony11

Research and Development11

Economies of Scale12

Labour Market Trends12

Culture of Unilever13

Significance of international trade to UK business Organizations13

Productivity (Direct & Indirect effects) on UK firms13

Effects of Competition14

Effects of Innovation14

Impact of Global Factors on UK Business Organizations14

Exchange Rates14

Global growth15

Emerging Markets15

World Trade Organization (WTO)15

Impact of Policies of the European Union on UK Business Organizations15

Trade16

Economic16

Environmental16

Business16

Conclusion and Recommendations17

The Business Environment of Unilever

Introduction

(Reitsma, 2001, pp.131-133) Unilever is known as the top most company in the world and comes into the private sector. It has around 300 business units of operation in different 88 countries. It has more than 1000 brands which are stronger and successful globally. Besides that it has marketed its products in almost 150 countries in the world. Unilever has almost 255,000 people working as its employees. Mainly production items of Unilever are some branded prepackaged foods such as Lipton tea, Rama Margarine, Calvé mayonnaise and Magnum ice-cream. Unilever also offers its products for personal and home care such as Rexona deodorant, Omo detergent and Organics shampoo.

There are two parent companies in the Unilever, one is the Unilever N.V. which is located in The Netherlands and the second is Unilever plc, located in the UK. Both of them are operating as a single entity. The strategic leadership of the Unilever is having seven members in the Committee of Executive in which the chairman of Unilever plc and Unilever N.V. are represented as the executive principal officers (Reitsma, 2001, pp.131-133)

Mission

The main purpose of the Unilever's strategy is to drive and meet the everyday needs of people around the world along with serving customers and consumers competitively and creatively. Unilever is committed to create a new and better future everyday by providing them services and brands that are best for them and others that will create a big difference for the world (www.unilever.co.uk)

Vision

To help the people around the world and providing them hygiene, nutrition and wellbeing from brands that will make them feel good, look good and get more beyond the life (www.unilever.co.uk).

According to the CEO of Unilever named Paul Polman, “Achieving significant growth objectives while decoupling growth from environmental impact is a bold but challenging vision” (www.unilever.co.uk).

Aims and Objectives

The aim of the Unilever is to expand its size double and to reducing the affect of their organization on the environment. The goal of the Unilever is to do business in different and new ways through which they can reduce their organizational impact as much as possible. Unilever is committed to sustain their strong and good relationships in the future and emerging markets by combing their international expertise into the local cultures that will lead to the organization for future ...