Business environment

Business environment

The group, created en1837, first known internationalization (expansion in a growing number of countries), and regionalization (for example with the creation of a European in the 1990s, and finally of Business environment

P&G's role in globalization

The group, created en1837, first known internationalization (expansion in a growing number of countries), and regionalization (for example with the creation of a European in the 1990s, and finally of globalization since the 2000s. the strategic growth of the company is to focus on our core brands in key markets and with key customers, using as major asset billionaire brands, which can quickly bring value both to consumers and partner's distribution. Economies of scale play a crucial role for several reasons. (Dwayne R. & ET 2007)

Another area where globalization is relevant is the marketing strategy. When it is present in several countries, we are confronted with very diverse contexts. That is why we are committed to seek the opinions of our customers wherever we operate. Know them is to be more credible in our discourse vis-à-vis them. Our presence in many countries allows us to test more innovations, thus increasing our potential as learning and experience in local situations are very different. The mistakes we make are also sometimes a source of learning. In terms of research and development, we are focusing our resources on a few flagship projects of key brands with strong potential, so with a high impact, rather than disperse our forces into smaller, isolated projects (Jon J, 2009).

Finally, our size is an advantage in terms of marketing. Given the international dimension of many of our brands, we have the biggest budgets that can turn a good idea a great idea. More consumers can see, we can develop comprehensive communication plans, called 360-degrees, and create a virtuous cycle that fuels ...