BUSINESS PLAN

Business Plan for U.K

[Institution Name]

Table of Contents

1.1 Executive Summary3

2.0 Mission, Vision and Culture4

3.0 Company Description5

4.0 Opportunity Analysis & Research5

4.1 Industry Analysis5

4.2 Environmental Analysis6

4.3Competitive Analysis10

5.0 Marketing Strategy & Plan11

5.1 Products12

5.2 Pricing12

5.3 Promotion12

5.4 Place13

6.0 Management & Operations14

6.1 Management Team14

6.2 Research & Development15

6.3 Facilities16

7.0 Financial Analysis & Projections16

7.1Cash Flow Projections18

7.2Balance Sheet Projections18

7.3Income Statement Projections18

7.5 Ratio Analysis19

7.6 Risks & Assumptions19

8.0 Funding Request & Exit Strategy20

8.1 Amount & Type of Funds Requested20

8.2 Exit Plan21

8.3 Milestones21

References22

Appendices26

1.1 Executive Summary

The purpose of this study is to expand the boundaries of our knowledge by exploring some relevant facts and techniques that are required to articulate a business plan. In this paper, we have developed a business plan for our “Coffee House”, the primary purpose of articulating this business plan is to attract the venture capitalist to invest in our project. The coffee industry in developed countries is generally perceived as prosperous and uneventful. However, the coffee trade may well be growing in countries developed consumer, the producer prices fell at a disaster in countries where coffee production is an important economic activity and cause to such countries and their farmers in serious trouble. In the context of WTO negotiations, the Organization will seek the elimination of tariffs and other barriers to coffee in all its forms, and it will do the same agricultural products originating from developing countries. The mission of the company is to be the best coffeehouse choice for the community, business workers, students and tourists. All this followed by an attractive and sustainable return of more than 20% return on our investment. We have carried out SWOT analysis, marketing mix, business analysis and ratio analysis to evaluate the feasibility of our project. Coffee Creations will make sure all the activities comply and support the principles defined under the United nation Compact and adopt social responsibility charter to take appropriate global initiatives. The culture of adaptation is the key to success for our leading chains across the country and making people feel at home as soon as they enter the café.

2.0 Mission, Vision and Culture

Mission statement

We aim to be the best coffeehouse choice for the community, business workers, students and tourists. All this followed by an attractive and sustainable return of more than 20% return on our investment. This focus is and always will be on quality at the best price.

Vision statement

Coffee Creations strives to cater the various needs of coffee lovers by serving the best quality beverages and desserts made of coffee.

Core beliefs and culture

Our core belief is to effectively satisfy the growing needs of the coffee consumers and provide top notch hospitality to them. The culture of adaptation is the key to success for our leading chains across the country and making people feel at home as soon as they enter the café.

Social responsibility commitment

Coffee Creations will make sure all the activities comply and support the principles defined under the United nation Compact and adopt social responsibility charter to take appropriate global initiatives.

3.0 Company Description

Coffee Creation is a coffeehouse who ...