BUSINESS PLAN

Business plan in marketing

Business Plan in Marketing



Introduction

The main purpose of this paper is to discuss Business plan for a company which is to do the sell the whisky and juice drinking from UK to China's market to increase sales. The paper highlights the situation of whisky in China. The main purpose of this paper is to develop a business plan for the UK market. This marketing plan includes the PEST analysis, competitor analysis, SWOT analysis and the promotional plan.

Discussion and Background

To be able to produce goods and services, firms need to employ workers. Therefore, labor is one of the major determinants of aggregate output. Countries with large numbers of people who are able and willing to work (referred to as the labor force) usually also have a high GDP. China's population of more than 1.3 billion is the largest in the world, followed. Accordingly, China, with a GDP of more than $7 trillion in comparative terms, had the second largest economy in the world after the United Kingdom in 2007.

A high GDP provides countries with a larger pool of financial resources, which can be spent on national defence, allowing them to become regional or even world powers. However, GDP is not a good indicator for the standard of living in cross-country comparisons because it does not control for population size. For this reason, economists prefer to use GDP per capita, which reverses the rankings based on the size of the economy as it rewards countries with a large GDP relative to their population. China, with a GDP per capita of around $5,000, was ranked at 100 given its large population.

Since the late 1970s, the Chinese government has introduced policies that restrict the number of children to one per couple (hence the name “one-child policy”) in urban areas and to two in rural areas, provide free contraception, and do not allow couples to marry before their early 20s. Those who violate these policies are subject to monetary fines, denied promotion at work, and harassed by government officials. In many cases, women who had given multiple births were forcibly sterilized or forced to undergo abortions.

Although many of these measures are very intrusive and controversial, the policies have been largely successful in curtailing the population growth in China. In the medium run, this has proven very beneficial for the growth and development of China as it has eased the pressure to create jobs for the millions of people who join the labor force each year and has reduced the number of dependents that households have to provide for.

At the same time, population control measures have created imbalances that are likely to have an adverse effect on economic growth in the long run. One of the factors responsible for the emergence of dynamic export-oriented industries in the coastal areas of China is the existence of a large surplus of workers who have migrated from the rural areas and are willing to work longer hours for a relatively low ...