Business plan

Table of Contents

Business plan3

Preliminary details3

Contact information3

Document control4

Legal notice4

Current situation4

Corporate information4

Vision5

Mission5

Values5

History6

Business organization structure6

Products and services7

Core competencies8

Unique brand8

Understanding of the market8

Sales and marketing8

Management expertise9

Mass production9

SWOT analysis9

Strengths9

Weaknesses9

Opportunities10

Threats10

External Environment10

The Economy10

Political and legal analysis12

Technological analysis13

Market analysis13

Population size13

Level of income and education13

Consumer spending and attitudes14

Competitor analysis14

A.V Incorporation14

Indian handicrafts Sydney14

Nomad14

Competitive advantage15

Strategy and plan15

Objectives15

Business strategy16

Market penetration strategy16

Financial analysis16

Cost of machinery16

Location and site development17

Labor and management18

Assumptions of the financial cost20

Sales forecasting21

Economic profile22

Market analysis23

Marketing strategy23

Pricing strategy23

Promotion strategy24

Distribution strategy24

Target market24

Market segmentation24

Marketing mix25

Product25

Price25

Promotion25

Place25

Operative plan26

References27

Business plan

Preliminary details

Contact information

For further information please contact

Name of writer

Hindustan trade company Ltd.

Queen Victoria Market

573, Elizabeth Street

Melbourne, VIC.3000.

Document control

DOCUMENT CONTROL Within ISO 9002 Control: NO

Owner

Name Of Writer

Date

26th May

Copy

Issued To

Format

Notes

1

File

Original

2

Name Of Writer

Doc

3

4

Legal notice

All rights are reserved. The information and data present in the document is confidential and private. It may also be property and trade secret to the Hindustan trade company. Without the approval and consent of Hindustan Trade Company, no information and data can be reproduced and transmitted in any form through electronic or mechanical means. Use of any copyright notice does not imply unrestricted public access to any part of the document. Hindustan handicrafts are a trademark of the Hindustan trade company Ltd.

Current situation

Corporate information

The basic corporate information of the company is given below.

Name of Company: Hindustan Trade Company Pty. Ltd.

Brand Name: Hindustan handicrafts

Status: International Business Company. It will be created in Melbourne, Australia by July 2012.

Head Office: Queen Victoria Market, 573, Elizabeth Street., Melbourne, VIC. 3000.

Vision

Our company Hindustan Trade Company will be dedicated to create various opportunities for our Indian workers to display their unique talent in a country like Australia. Our company will provide a chance to our artistes to show the distinctive and exclusive characteristics to people in Australia. As a company, we will strive hard to provide our customers high quality products and top customer service for the future years (Hird & Gilligan, 1986).

Mission

Hindustan trade company main objective is to become the market leader of arts and handicraft industry in Australia. Australia is a country, where multicultural expressions are appreciated and exchange and this will encourage our company to provide the highest quality of handicrafts products. The company will target the best of upscale markets. Our company y will closely work together with the employees, internal and external shareholders to achieve the objectives. (Baker, 2008)

Values

Hindustan Trade Company will give the highest priority to people as compared to profits. The company will adhere to fair trade principles and will also respect the international conventions. The company will strive hard for continuous improvement of its operations and will adequately allocate resources to its producers to implement fair trade policies. Hindustan Trade Company will maintain the quality of products and will not use ingredients like flora and flauna species. The company will also address all the environmental issues in its supply chain and will develop core competencies towards socio-economic development.

History

Hindustan Trade Company is new organization and it is in the startup phase. Recently some students have completed a small start up project in the university about the organization and the various products offered by the ...