BUSINESS PLAN Business Plan for an Egyptian Restaurant

Business Plan for an Egyptian Restaurant

The Executive Summary

This restaurant business plan is for Egyptian Restaurant, a new medium-sized restaurant. Egyptian Restaurant emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on Egyptian Restaurant dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Egyptian Restaurant believes that the market can be segmented into four distinct groups that it aims to target. The first group is the lonely rich which number 400,000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with 150,000 potential customers. The third group is rich hippies who naturally desire organic foods as well as ethnic cuisine. The last group which is particularly interested in the menu's healthy offerings is dieting women which number 350,000 in that area.

Aims And Objectives Of The Business

Objectives

Sales of £350K the first year, more than half a million the second.

Personnel costs less than £300K the first year, less than £400K the second year.

Profitable in year two, better than 7.5% profits on sales by year three.



Mission

Egyptian Restaurant is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people who eat there. We want fair profit for the owners, and a rewarding place to work for the employees.

Company Summary

Egyptian Restaurant is a single-unit, medium-sized restaurant. We focus on organic and creative food. The restaurant will be located in a prime neighborhood in UK. Most important to us is our financial success, but we believe this will be achieved by offering high-quality service and extremely clean, non-greasy food with interesting twists.

Start-up Summary

The founders of the company are Andrew Flounderson and his companion Jane Flap. Jane focuses on the financial issues and Andrew on the personnel issues. Jane earned her business major undergraduate degree from the University of Berkeley.

We have found the location and secured the lease for £2,000 per month. We will be able to set up shop in time to begin turning back a profit by the end of month eleven and be profitable in the second year. The place is already equipped as a restaurant so we plan to come up with a total of £40,000 in capital, plus a £100,000 SBA-guaranteed loan, to start up the company (Pinson, 2001, pp. 10-18).

Start-up Funding

Start-up Expenses to Fund

£3,000

Start-up Assets to Fund

£138,000

Total Funding Required

£141,000

Assets

Non-cash Assets from Start-up

£50,000

Cash Requirements from Start-up

£88,000

Additional Cash Raised

£0

Cash Balance on Starting Date

£88,000

Total Assets

£138,000

Liabilities and Capital

Liabilities

Current Borrowing

£0

Long-term Liabilities

£100,000

Accounts Payable (Outstanding Bills)

£1,000

Other Current Liabilities (interest-free)

£0

Total Liabilities

£101,000

Capital

Planned Investment

Investor 1

£25,000

Investor 2

£15,000

Additional Investment Requirement

£0

Total Planned Investment

£40,000

Loss at Start-up (Start-up Expenses)

(£3,000)

Total Capital

£37,000

Total Capital and Liabilities

£138,000

Total Funding

£141,000

Start-up

Requirements

Start-up Expenses

Legal

£1,000

Stationery etc.

£1,000

Other

£1,000

Total Start-up Expenses

£3,000

Start-up Assets

Cash Required

£88,000

Other Current Assets

£50,000

Long-term Assets

£0

Total Assets

£138,000

Total Requirements

£141,000

The Business Environment (competitor analyses)

The UK's restaurant industry is ...