Business Plan - Funeral Home Services

Executive Summary

The Funeral Home Services stands to provide funeral services with a state of the art services structure to enhance the satisfaction of our clients by guaranteeing that their loved ones have taken their final preparation in the best possible manner. The Funeral Home Services enables families to give honor to their deceased ones by choosing innovative services of their choice. The families can opt for different options provided by the company in order to bring a memorial closure to the deceased's life.

Industry Analysis

As experienced by U.S. memorial service and funeral homes, Funeral and Ceremonial practices are decreasing. Much of the population is feeling disappointed by the fact that they are being underserved. The organization aims to head itself in this profitable industry by catering the underserved portion of the population. Almost every company in the market is charging exceptional amounts to its customers but Funeral Home Services aims to provide superior value to its customers by charging less than its competitors throughout the state of California.

Marketing Plan

This outline defines the strategy by which the Funeral Home Services will significantly classify and dominate the market by introducing its distinct low-price services to the underserved customers. With all new categories and innovative theme sets, funeral services provided by the Funeral Home services could be identified to be of premium quality. The founding basis would be the use of an area for reception for gatherings and forming a social format following the funeral, which will foster societal connection and uplift the commemoration. Through this way, the Funeral Home can target its prime market segments of Baby Boomers, as they are likely to show preferences to this theme and format. The services provided by the company will also be of prime attraction to all other segments. The company aims to cater finer segments of its targeted markets so that there are no underserved customers in the country. The targeted market comprises of GI Generation of people with an age of 88 or older, the Silent Generation who is between ages of 67 to 87, and the Generation X that is under 48. The business is solely based on the reputation that it develops, which will be developed through portraying health digitalized photos on the Funeral House's website. This will stand as a direct communicative and interactive link between the company and its clients. The digitalized photography will be ...