BUSINESS PLAN - TRAVEL AGENCY

Business Plan - Travel Agency



Executive Summary

This paper focuses on the opportunities within the tourism market with appropriate market segmentation, and a marketing mix with its approaches. Finally, it seeks to highlight the Universal Travel Agency business plan and its marketing strategies. Travelling Sector has been one of the most prominent and high-profile industry to exist on the face of the earth. Travelling, leisure, recreation, all have been significantly associated with travelling since people visits different places, exploring all sites and sounds to satisfy their innate need for adventure and peace at the same time.

Table of Contents

Executive Summaryii

Introduction1

Mission and Objectives1

Key Success Factors2

Company Summary3

Personnel Plan4

Business Ownership4

Possibility of a Partnership5

Industry Analysis5

Type of Attraction5

Type of Visitors5

Market Trends6

Domestic Holiday travelling6

Visitors from Overseas6

Services7

Opportunities within the Market for Universal Travel Agency9

Micro-Environment9

Macro- Environment10

Market Segmentation Summary11

Target Customers14

Segmentation, Targeting and Positioning Link Together14

Consumer Behavioural Processes Company's Marketing Strategy14

Marketing Mix15

Product15

Price15

Place15

Promotion15

Approach to the Marketing Mix for Corporate Clients16

Direct Marketing16

Word of Mouth16

Competition Advantage16

Investment Incentives for Market Development in United Kingdom17

Business Model to be used18

Management20

Overall Schedule20

Critical Risks and Problems21

Exit Strategy23

Financial Projection and Requirements24

Conclusion24

References25

Appendix27

Start-up Requirements27

Projected Income Statement28

Projected Balance Sheet29

Break Even Analysis30

Organizational Structure30

Business Plan - Travel Agency

Introduction

Universal Travel Agency is the Travel Agency with started its operations in Leicester,United Kingdom. This paper analyzes the business plan and opportunities that are present in United Kingdom's travelling industry. Universal Travel Agency is destined to capture the market with an exquisite offering of serviced apartments that come with a diverse range of amenities and services. The company aims to provide hotel and executive suites to a diverse range of customers all over United Kingdom from 2012 onwards. Since, the hospitality industry is relatively less developed in United Kingdom; our proposed venture will give new opportunities to the entrants in similar industry in the future.

Mission and Objectives

The mission of Universal Travel Agency is as follows:

“It is our mission to deliver maximum client satisfaction and an exceptional service at a competitive price range. It is our mission that our apartments offer a “homely” feeling to our valued clients, so they feel comfortable and calm in the serene environment that we provide. Our mission is our course of action, and nothing else.”

The management of Universal Travel Agency believes that the mission is only achieved if our 'core product' represented by spacious and well-designed apartments, is supported by knowledgeable staff, delivering superior service, within a dedicated and highly professional organization.?

The objectives of the company are focused on delivering supreme customer value and an unparalleled quality of services to a varied range of customers. The objectives are enlisted as follows:

To serve as a benchmark for service apartments and their operators in United Kindom.

Achieve hefty sales in Year 1, followed by astounding increases in Year 2 and Year 3, with corresponding increases in profitability.

To monitor and audit quality compliance standards and the performance of our members on a regular basis.

To develop, encourage, and maintain a range of acceptable service standards for serviced apartments in United Kindom.

To engage in continual and particular client ...