Business Proposal



Business Proposal

Introduction

This proposal will provide specific details that are required for the project. An NSW snowy mountain provides tour providing accommodation and corporate team-building weekends to people who are interested in adventure programs. The program for team building activities is only offered in summers.

Scope of the project

The scope is to diversify the adventure activities to provide extra services for the customers. This will also expand the market segment for NSW Snowy Mountain. Adventure activities are hiking mazes mountain biking, paintballing and other team building activities.

Description of the proposed project

For the NSW snowy mountain proposed project it will be expanding the weekend adventure activities. People who wish to adventure travel, mountain sports and / or snow and winter and summer water sports like rafting, diving, surfing, etc., can choose the activity they want using the top menu or use the map to seek from leisure activities such as paintball, multi-adventure parks, go-kart tracks, quad output, etc.

Of course, they can find cottages, in the section, although some company can also arrange accommodation, either their own, or in a house or country inn next. They can also request information from travel agents specializing in adventure travel, expeditions, cruises and safaris, and I advise you planned everything you need. NSW Snowy Mountain offer published on website to organize activities to celebrate birthdays, stag parties, gifts of adventure, and organizing events for companies, aiming to encourage workers and team cohesion and eliminate stress, known as teambuilding. Some also offer other, more barbecues and relaxing in a natural environment (Raab, 2010).

Market Segment of the Adventure Activities

Following is the table entailing the market segment of the adventure activities. These are the segments in which the customers are divided. This is necessary to study in order to identify which segment NSW Snowy mountain is focusing.

Required Resources

Sources that are required for the proposed project are:

Human recourses

Infrastructure (Acres of land for establishing adventure activities)

Supervisors for monitoring and controlling project

Funds

Transport

Start-up Summary

NSW Snowy Mountains will invest $100,000.  In order to invest $ 100,000 they have to secure a mortgage to purchase the property for $250,000.

Marketing Mix for Adventure services

Marketing Mix

To launch a new business, one must consider its competitive edge. Owner must look at his competitor's strategies, target market and product. Before launching a new business, one should carry out extensive market research to understand the needs and wants of the consumer. Promotion, product, pricing, placing is the key challenges one have to handle before launching a new business. To beat competitors, one should come up with new ideas and must believe in constant innovation. The collective term used to define these four elements is “marketing mix”.

Pricing

This company should focus at pricing strategies. Discount and occasionally sale is very beneficial but not it converted into shortfall for company.

Place

Basically this company will focus at online services because they do not have enough resource to utilize physical places. This company will have some take away outlets, which will locate in some effective location which are suitable for attraction of customers and ...