BUSINESS QUESTIONS

business questions



Business questions

Introduction

We examine the role of business decision-makers in the contemporary world and the effects that business has on the lives of contemporary citizens. We argue that the business decision-making framework has been improperly focused, and that its objectives must change if individuals, society and the natural environment are not to be damaged permanently.

The impact of the Credo of Johnson & Johnson on the organization can be seen on several levels. To begin with, the authors of this case, Professor Aguilar and Arvind Bhambri, quote a senior executive as saying, “The prime motivator in J&J is ...