Business Strategies Used Apple, Nokia and Samsung Companies

Table Of Content

Introduciton1

Significance of the Study1

International Business Theories2

Globalization of Business: Theories and Strategies2

Environmental Analysis4

About The Company4

Apple4

Nokia5

Samsung5

Samsung's History6

Research Aim6

Strategic Analysis6

Apple7

S.W.OT Analysis8

Strengths8

Weaknesses8

Opportunities8

Threats9

Diversity9

Product Development9

Diversification10

Nokia10

S.W.OT Analysis11

Strengths11

Weakness11

Opportunity11

Threats12

Samsung's Vision12

SWOT Analysis13

Strengths13

Weakness14

Opportunities14

Threats15

Legal problems of Samsung16

Financial and Investment Strategy of Apple, Nokia and Samsung16

Comparison of Apple, Nokia and Samsung17

The Impact of Samsung on Nokia and Apple18

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Conclusion20

References22

Business Strategies Used Apple, Nokia and Samsung Companies

Introduciton

At the heart of the business management is the development of strategies, adapting it to the specific company and implementation. The company's strategy is a comprehensive management plan, which should strengthen the company's position in the market and to ensure coordination, involvement and satisfaction, compete and achieve global goals. The process of developing a strategy based on a thorough study of all the possible directions of development and activities and is to select general direction, develop markets, serving the needs, methods of competition, attract resources and business models. In other words, the strategy means a company's choice of development path, markets, competition and methods of doing business.

Significance of the Study

The subject at hand pertains to the discussion of differentiation and cost leadership strategy in context of gearing and analyzing the marketability and profitability of the company. This investigative study undertakes the discussion in a much detailed manner and through a comprehensive research. For this purpose, two companies, Apple Inc. Nokia and Samsung have been taken into consideration and the research has been performed on the benefit of utilizing cost leadership and differentiation strategies inside the organizations (Rugman, 2008, pp 115 - 136)

In this study we try to explore the concept of competitive strategies in a holistic context. The main focus of the research is on Nokia, Apple and Samsung its relation with cost and differentiation strategy. The research also analyzes many aspects of competitive strategies and tries to gauge its effect on Nokia, Apple and Samsung. Finally the research describes various factors which are responsible for strategies and tries to describe the overall effect of strategies on Nokia, Apple and Samsung.

International Business Theories

The unstoppable and expansive process of globalization has led to force employers for forming in their trading capacity and negotiating with outside world. Thus, it is very important that the subject not only immersed in such subjects that access the significant aspects of logistics, and foreign trade and the impact that it implies in the organization.

The companies are not just limited from conducting the government and private operation locally, but through other countries as well. Thus, we can say that international business is actually a relationship between an external world and an organization. Such activities involve the international and foreign trade that includes the transactions (imports, financing, exports and investments) that are being performed worldwide. Among the success factors it includes the business operation like the financial and competitiveness support between the logistics and parties.

Globalization of Business: Theories and Strategies

Globalization is a phenomenon that is inevitable in human history; it has been bringing the entire world closer by exchanging for goods and services, advancing ...