In today's rapidly changing business environment, the role of business strategy is vital for the success of any business. Business strategy can be defined as setting up the overall direction of a business that allows the business to develop a long-term plan in order to achieve its particular goals (Baye, 2009). In other words, the business strategy directs the company for how to conduct its business and attain the desired goals. It is important to know that developing a business strategy is a crucial as well as vital management function. In addition, it is also equally important to ...