BUYER BEHAVIOUR AND MARKET RESEARCH

Buyer Behaviour and Market Research

Introduction

United States and the United Kingdom have strong personal relationships with each other since long. The ties in customer trends in retail and food market are exceptionally strong between both regions. Due to these ties, the United Kingdom offers many market opportunities for many people of united states in their region especially the consumer oriented products including food products and services, healthy and rich food goods, wine, sauces, fruits, nuts and liquid. In the value added food and beverage market of United Kingdom, healthy and convenient foodstuff is the main driving forces. Customers of United Kingdom usually look for variety in healthy and good foodstuff, particularly those people who are conscious about health and fitness, want benefits from healthy food available in the market of United Kingdom. According to a survey, the gross exports of customer oriented food products in 2009 for United States were US$695 million. A decrease of 20.5% was noted in the total exports than the previous year.

The market of the United Kingdom is a sophisticated and a refined one, which reflects the trends of the retail division of the United States. However, the environment of the UK market is a lot different from the market of United States. Thus, a comprehensive and in-depth research and analysis of the market should be done before exporting goods in either of the markets. Due to the environment change, the products of United States face a severe competition in the markets of United Kingdom. The reason is that the food production of United Kingdom food market is very advanced and the EU countries benefit a lot from the duty free access in the British market. Despite of this fact, the United States food products still have many opportunities in the competitive and advanced market of U.K. United States is the largest non-EU supplier in the food and beverage market of United Kingdom. However, only about 6% of food imports are observed over the recent years. Because of the technical barriers of the EU countries, accessing and penetrating in the market of U.K. proves to be a tough challenge for the food products of United States.

Discussion

Product Category

Low Involvement Product: SkinGuard and SkinProtec

Recognizing the need

Skin Protection

Gathering information

Family, Friends, Co- workers

Surveys, Media and Consumer Choices

Evaluation of Alternatives

Getting the Knowledge of the major competitors and their product attributes

Purchase decision

Reasons of purchasing: price, variants, quality, durability and lasting.

Post purchase behavior

Satisfaction/Delighted, Dissatisfied.

Step 1

The buying behavior process usually begins with the recognition of need or the discrepancy, which exist between the current condition and the desired condition. In our case, we can say that the people, especially those who are having the rough skin due to the nature of work, need the cream, which can be used to counter the condition which need the prevention of skin damage, which is mostly associated with incontinence and the damage, which occurs due to the exposure to the chemicals and mildly toxic ...