Cadbury and Sensory Branding

Cadbury and Sensory Branding

Sensory branding, also known as sensory marketing is a purposeful deployment and design of interaction between the senses of customers other than sight, and the characteristics of a brand that stimulate stronger consumer relationships and help in fostering lasting emotional connection which optimizes brand loyalty and customer satisfaction. Cadbury has used sensory branding in its several chocolate brands, especially through aroma, that has helped Cadbury in building a positive image of its chocolate brand in the minds of its consumers and has helped Cadbury in the development of unique identity conveyed through different media that ...