Case 3: Design of Goods and Services



[Professor Name]

[Date of Submission]

Case 3: Design of Goods and Services

Introduction

Regal Marine holds a status of global firm and is aware that the basis for the existence of an organization can be determined by the goods or service it provides to the society. Regal Marine because of operating in a competitive flock has to take some unique proposition that will enable the company to differentiate itself from those of the other players of the industry. This essay is written with an objective to analyze the case of Regal Marine by providing answers to the questions that are asked at the end of case study. The three important aspects that are covered in the essay include: the application of product life cycle concept to Regal Marine products, strategy used by Regal to stay competitive in the industry, and the benefits that are retrieved by the organization with the use of CAD technology.

Discussion

The company remains in a position to continuously come up with the innovative, high quality new boats for the sake of its survival as a major player of the boat industry. The three important aspects covered in the case study are highlighted in the heads below.

Application of product life cycle concept to Regal Marine products

Regal Marine as a business has been present since 1969. The two major factors on which their success is based include the time and quality of work that is placed on their boat products. The products of the company are highly considered as respectable throughout the boat industry (Regalboats.com).

The product life cycle concept applies to Regal Marine because it basically operates in a market where the demands of customers pressurize the company to continuously come up with the innovative thinking and shape them into innovative products (Umbrella Corp, 2008). The ...