CASE STUDY

Case Study: Target Vs Wall Mart



Case Study: Target Vs Wall Mart

Introduction

In today's competitive world, where everyone is in hurry to shop and prefer to shop from the markets that provide the facilities of all goods under one roof. In such an environment, the shopping centers and stores have to provide the customers with the best service experience in order to retain the customers, and attract new customers. The shopping centers are compared on a variety of factors such as customer service, quality of products, discount offerings, customer loyalty programs and many more. This essay compares the two leading stores of US, Wall Mart and Target from the perspective of customer relation s or customer service. The essay supports the research by comparing two more companies from the perspective of customer satisfaction and make recommendations for improving the customer experience.

Discussion

Both of Wall Mart and Target have become definitely the hot spot for the customers who are willing to purchase everything from the one stop. The two stores offer some similar features for the customers. For example, the items such as grocery, food items, clothe. However, both stores are significantly different from one another. The major difference between the two stores is the pricing. For example, the quality grocery would be available at both stores, but same items would cost from three to five times more at Target as compared to the Wall Mart (Silverstein, 2011). This is one of the reasons why customers prefer to shop at Wall Mart. Also, Wall Mart provides the customers with a large variety of products as compared to Target, as the Wall Mart is much larger.

The size of Wall mart is larger as compared to the Target. The feature of being spacious add to the bad customer service for the Wall Mart; ...