CASE STUDY

Optimeyes case study, Environmental audit.

Optimeyes case study, Environmental audit.

Background

One of the power of this case is the wideness of the enterprise and trading matters it encompasses, while still permitting the opening for a rigorous analysis of one or two key issues. The key matters opposite Optimeyes are how can it effectively alter its trading strategy in the nonattendance of good market data, and what its new strategy should be. However, the case can furthermore be utilised in considerations of matters for example the trading notion, the regulatory natural environment of trading, promotional strategy, the function of promotion, and clientele service. (Menon 1999 18)

SWOT Analysis

SWOT analysis is a straightforward structure for developing strategic alternatives from a position analysis. It is applicable to either the business grade or the enterprise unit grade and often seems in trading plans. SWOT (sometimes mentioned to as TOWS) stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT structure was recounted in the late 1960's by Edmund P. Learned, C. Roland Christiansen, Kenneth Andrews, and WilliamD. Guth in enterprise principle, Text and situations (Homewood, IL: Irwin, 1969). The General Electric Growth Council utilised this pattern of analysis in the 1980's. Because it concentrates on the matters that possibly have the most influence, the SWOT analysis is helpful when a very restricted allowance of time is accessible to address a complex strategic situation. (Hill 1997 46)

 

Internal Analysis

The interior analysis is a comprehensive evaluation of the interior environment's promise power and weaknesses. Factors should be assessed over the association in localities such as:

Company culture

Company image

Organizational structure

Key staff

Access to natural resources

Position on the know-how curve

Operational efficiency

Operational capacity

Brand awareness

Market share

Financial resources

Exclusive contracts

Patents and trade secrets

The SWOT analysis summarizes the interior components of the firm as a register of power and weaknesses. (Armstrong 2000 211)

External Analysis

An opening is the possibility to insert a new merchandise or service that can develop better returns. Opportunities can originate when alterations happen in the external environment. Many of these alterations can be seen as threats to the market place of living goods and may necessitate a change in merchandise specifications or the development of new goods in alignment for the firm to stay competitive. Changes in the external natural environment may be associated to: (Brendan 2000 44)

Customers

Competitors

Market trends

Suppliers

Partners

Social changes

New technology

Economic environment

Political and regulatory environment

The last four pieces in the overhead register are macro-environmental variables, and are addressed in a PEST analysis.

The SWOT analysis summarizes the external ecological components as a register of possibilities and threats.

Strengths

The next are the power of the industry

Innovativeness

Product variety

Low charges

Quality of service

Fully incorporated procedures

Geographically diversified

Optimeyes emblem name

Weaknesses

The next are the flaws of the industry

Small market share

Lack of capital for investment

Limited advancement budget

High grade of present liabilities

Very little market information

Opportunities

The next are the possibilities of the industry

Growth in scenes as latest tendency

Growth in replicate purchases

Older people

Medium/Small villages

Threats

The next are the risks of the industry

Market penetration by larger chains

Aggressive discounting by bigger chains

 

Marketing Objectives

Regarding trading objectives, Optimeyes has the promise to construct even in the ...