CASE STUDY

Case Study: Sigma And Ikea

Case Study: Sigma And Ikea

Sigma

Discuss potential key changes in technology, communications, and competition that Sigma will face in the future. Which will have the most impact on Sigma's future marketing strategies?

Technology

The key change in the technology of sigma includes the upgrading of technology on the administrative side that will allow the company to serve its customers in a better manner. The upgrading of the technology includes installing software's like invoicing directly, credit card sales, digital faxing and proofing online or via email.

Communications

Due to the upgrading of the software, the larger client's of the company have got the chance to place their orders and communicate with the company in order to get the details of the order along with the maintenance of their accounts, as well.

Competition

The potential key changes in the competitive environment of Sigma include an increase in the competition of the company in the form of trends in the printing industry, which were pointing in the direction of a retreating market place, along with an increase in the number of competitors in the market.

Most impact on Sigma's future marketing strategies

Technology will have the biggest impact on the future marketing strategies of Sigma. This is because the better the technology that is being used the better will be the results in terms of the profits, revenue, as well as the retention of the customer and the bringing of the new customers.

Prepare a SWOT analysis for long-term strategic planning at Sigma Marketing.

Strengths

Technology will be the biggest strength of the company in the long-term. This is said because it is through improvement in technology that the processes will improve, which will in turn improve the revenues of the company, as well.

Weaknesses

The weaknesses of the organization include the lack of the ability of the company to deal with the competitors, due to the current technology it held's.

Opportunities

Opportunities in the market are in terms of the attractiveness of the industry the company is working in.

Threats

Threats of the company include the better technology that the competitors employ in comparison to the technology employed by Sigma.

Suggest some possible strategic initiatives that Sigma could pursue to continue its growth.

The possible strategic initiatives that Sigma can pursue to continue its growth is the implementation of the new technology, which will in turn help the company in trying to improve its processes. This will in turn also increase customer and the total revenue ...