Case study: Clear Sky Airways

Case study: Clear Sky Airways

Case study: Clear Sky Airways

Abstract

We analyzed the strategy of Clear Sky Airways to see if their objectives have changed in the past, and to identify what is their main objective. We also discussed what the company wants to achieve and offer to their customers globally. We are researching the company's strategy for the next three years to observe the guidelines for the future and that further improvements will be implemented to maintain and attract consumers. They also discussed the environment in which works with Clear Sky Airways PEST analysis. In this section, we emphasized political, economic, social and technological environment, positive and negative areas that should be carefully considered before starting and operating companies chosen in this case, the airline industry. The correct position of the company in the market, each company must identify its strengths, weaknesses, opportunities and threats, otherwise known as the SWOT analysis. That is why we applied the SWOT analysis of Clear Sky Airways to locate correctly in the market for the aviation industry.

In our report, we investigated how Clear Sky Airways is to promote and constantly remind consumers of their services, the section entitled "Clear Sky Airways maintains and supports the participation of stakeholders. Like all businesses, there is competition; we examined how Clear Sky Airways has used Porter Five Forces model to determine their generic competitors(Surf Shop). The survey also shows the image of the company. This part allows us to analyze the performance of Clear Sky Airways in recent years, its profits and losses. After research needs, we were able to identify problems and Clear Sky Airways to add to our recommendations for the company and to draw conclusions about their performance. As a group, we decided to create for the more realistic of the attractiveness and affordability of the Clear Sky Airways brand, it's the people. Key points of the issue contained in document conclusions.

Table Of Content

Introduction4

Discussion4

Corporate Strategy5

PEST Analysis7

SWOT Analysis9

Clear Sky Airways Keeps Involved And Keeps Involving11

Competition13

Porters Five Forces Model Generic14

Financial Summary16

Challenges17

Recommendations18

Conclusion20

References22

Introduction

Clear Sky Airways is one of the major airlines that operate scheduled and charter air. Its revenues come mainly from business and leisure passengers, cargo and mail. Clear Sky Airways is the largest airline and flag of the SINGAPORE and one of the largest in Singapore. We believe it would be interesting to explore how Clear Sky Airways will has win the title of "World's Leading Airline" despite all the controversy, what has happened in recent years. That is why we chose the theme of our report: "What is the phenomenon that helped to survive the extremes of the Clear Sky Airways to success? Clear Sky Airways" World's Leading Airline "- or commercialization of a chance?"

Discussion

In order to examine in depth of Clear Sky Airways and to provide a clear and detailed analysis on their performance in the airline industry, we will use different methods of investigation. Our research is composed of Internet ...