Case Study: Levi's Jeans

Case Study: Levi's Jeans

Question 1

Levi's is one of the largest manufacturers of jeans in the world. In this activity the company faces stiff competition. Levi's should be able to position itself vis-à-vis its competitors. The brand's success depends on its ability to market jeans with shapes, new colors and attractive in style, comfort, originality All these criteria can meet the requirement of customers, which is increasingly hard to seduce. Levis Company, along its positioning has difficulties and challenges to achieve leadership in the textile industry and its success has been based on the vision that has taken ...