CHAPTER III

Steve Jobs' Charismatic Leadership and the Rise of Apple

Chapter III

Introduction

Charismatic leadership theory is an extension of attribution theory. Most of studies on charismatic leadership have led to the identification of those behaviors that separate the charismatic leaders of their non-charismatic attitudes. One of the best examples is Steve Jobs because he served and guided his organization as the charismatic leadership due to which the rise of Apple took place.

Every action in the organization is a manifestation of power which is used by both managers and performers. Power manifests itself through the channels of power which include the power of coercion, influence, expertise, information, official conduct, credibility and authority to award. When an individual affects the behavior of group members without the use of coercive forms of power, it is a manifestation of charismatic leadership. The organization like Apple attaches great importance to the leadership of the need to select and nominate individuals for leadership positions, most suitable for management functions. The nature of charismatic leadership manifests itself as personal qualities of humans and the environment in which the activities of the company.

Steve Jobs' Charismatic Leadership and the Rise of Apple

The charismatic leadership of Steve Jobs shows a process of influencing individuals or groups of individuals to achieve their goals. Charismatic leadership is a critical factor in the management of organizational management. This form of leadership is a historically established social need of people in the organization of joint activities. Steve Jobs is a person who may have a real impact on the behavior of employees. The formal leader is not always the leader. The most important functions that Steve Jobs pursue, include the identification of goals and means to achieve them, coordinating team members, scheduling them to work together to promote and sentence information, controlling, representational function, etc. The process of influencing people to positions occupied in the organization is called a formal leadership positions. However, its impact on people's official leader cannot rely solely on the position held and the related powers. The process of influence based on authority, trust, respect, ability, or other resources necessary for people called informal leadership. The ideal form of leadership for the management is the combination of the two foundations of leadership which ultimately reflect the charismatic leadership. (Avolio, 1999)

Charismatic leadership style of Steve Jobs is a combination of specific techniques and methods that are used to influence subordinates in the management process. Style includes the degree of delegation of the head office of his subordinates, the type of power, methods of work with the environment, ways of influence on personnel and demeanor. Despite the fact that charismatic leadership has been given much attention which has recognized the importance of this topic, it largely remains a black box or an inexplicable notion. It is known that charismatic leadership exists and has a great influence on human behavior; however, its internal mechanisms and specific parameters have not received the exact expression. Moreover, there are several specific theoretical propositions regarding charismatic leadership of Steve ...