CHUCK E. CHEESE

Chuck E. Cheese

Chuck E. Cheese

This paper provides a critique with recommendations for the Chuck E. Cheese Company. The company consumer cooperative reformers, alone among American cooperators, define cooperation in terms of the Rochdale Principles. However, to define a cooperative as an organization characterized by owner-user identity is more useful. Cooperation eliminates motivation, not profit itself, as reformers suggest. Consumer cooperators make invidious comparison between consumption and production instead of acknowledging their organic relations.

Chuck E. Cheese signs to consumers the same role in uniting the world that Marxists assign to the proletariat. They expect consumer cooperation to promote the ...