COCA COLA COMPANY

Coca Cola Company

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Table of Contents

Introduction3

McKinsey's 7S Framework4

Strategy4

Structure4

System5

Staff5

Shared values6

Style7

Balanced Scorecard7

Customers & Stakeholders7

Financial Prospective8

Business Processes8

Learning & Growth9

SWOT Analysis9

Strengths9

Weaknesses10

Opportunities10

Threats10

Recommendations and conclusion11

References13

Coca Cola Company



Introduction

The Coca-Cola Company (Coca-Cola or 'the company') is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups. The company own more than 500 brands, including diet and light beverages, waters, juice and juice drinks, tea, coffees, and energy and sports drinks. It operates in more than 200 countries. The company primarily operates in Belgium, France, the UK, Luxembourg, Monaco, the Netherlands, Norway, and Sweden. It is headquartered in Atlanta, Georgia and employs about 13,500 people (McKay, 2007, 2). There is a lot of competition in this market as there are several different companies selling different brands of soft drinks. Keeping an eye on competition is becoming one of the key roles of the government as firms merge and expand in the hope of dominating rapidly growing international markets (Liu, 2006, 281-302). Coca Cola Company's direct competitor is PepsiCo. This is not only in the UK but worldwide. Competition is so intense in this sector of the market that Virgin Drinks recently complained to the competition authorities about Coca-Cola's trading practices in the UK, which are already under scrutiny in other parts of Europe. The argument centres on the way in which Coca Cola grants bonuses and discounts in the independent sector (Fuhrman, 2009, 32). It presents McKinsey's 7S framework, Balanced Scorecard and SWOT for the company, with recommendation in the end.

McKinsey's 7S Framework

Strategy

Coca-Cola's company stage technique is difference. They are effective using this technique because their concentrate continues to be on promotion. Coca-Cola is “known for modern promotion that consistently encourages their famous brands and defends their domain brands from competitors (Jones, p. 211, 2007).”The primary proficiency that the company needs to improve on is relevant to the drinks and manufacturers it gives you. Any company can contest with Coca-Cola; maybe not on a international range, but certainly on a regional stage. Because of the great competitors, the company needs to do a better job of defeating competitors to the industry with new types of drinks. As formerly mentioned, Coca-Cola has joined many different marketplaces overdue, like the diet and activities consume industry. If the company wants to control at the regional stages, it needs to become more modern and present new manufacturers before competitors prevails.

Structure

The Coca-Cola Company has a multidivisional framework based on location. This framework is used because it allows each department to be separate and have its' own set of assistance features. This framework works well because it gives the company more versatility to help deal with its not sure atmosphere and it allows each product to be designed to each personal industry in some way. The multidivisional framework allows each department to be accountable for its results and accountable for developing income.

Disadvantages associated with a multidivisional framework are control issues between departments, great bureaucratic costs, and interaction issues (Jones, 2007). As mentioned in Fox (2007), the business's objectives ...