Coca Cola Strategies

Table of Contents

Introduction of Coca Cola Company3

Coca Cola Verses Pepsi Corporation3

Coca-Cola's SWOT Analysis4

Quality Control System of Coca Cola Company…………………………………………………7

Corporate Social responsibility Profile of Coca-Cola Company…………………………………8

Conclusion14

References15

Coca Cola Strategies

Introduction of Coca Cola Company

The Coca-Cola Company is a corporation multinational dedicated to the production of beverages and foods. Headquartered in Atlanta, the main product is the drink most commonly consumed in the world (Turner, 2011).

Coca Cola Company is the world's largest producer of soft drinks. Coca Cola Company owns a 5-4mya of the leading brands in the beverage industry. The company sells hundreds of brands of beverages, including coffee, juices, energy drinks and teas in 200 countries. 

Coca-Cola is a beverage with enormous global cultural resonance. It was invented by an Atlanta pharmacist, John S. Pemberton, in 1888, and first bottled in 1894. Originally, Coke was sold as a patent medicine. It has changed from being sold as a medicine to its current status as the world's most popular nonalcoholic beverage, available in more than two hundred countries. The Coca-Cola Corporation was formed in 1902. In 1915, the company adopted the iconic Coke contour bottle (Bateman, 2011).

Coca-Cola can be described as a diluted narcotic (the Coca suggesting its relationship to cocaine) and an inexpensive way that people can reward themselves with a well-known drink, associated in the popular mind with pleasure and modernity(Dege, 2011).

SWOT Analysis of Coca Cola Company

The Coca Cola company has broad product portfolio encompassing various categories of non-alcoholic drinks ensures a wider customer base for the company. It also helps the company to enter new markets and customer segments. However, intense competition on the basis of pricing and advertising can significantly inflate the company's cost structure. It can also restrict CCE's market share and its top line growth. Strengths Weaknesses Product offering spread over various Concentrated geographic operations categories of non-alcoholic beverages ensures wider customer base Increase in pension contributions and operating expenses Robust distribution network ensures steady flow of business for the company Opportunities Threats Intense competition and increase in input cost could put pressure on margins

Strengths

Product offering spread over various categories of non-alcoholic beverages ensures wider customer base Coca-Cola Enterprises (CCE) is one of the leading non-alcoholic bottler in Europe, and is the third-largest independent Coca-Cola bottler in the world by volume.CCE's product portfolio comprises a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas. It also includes Coca-Cola, the flagship brand of The Coca-Cola Company.

Thus, CCE is a preferred choice for the distribution of many beverage brands, as its strong distribution network ensures wide spread reach of the product. Therefore, a robust distribution network ensures steady flow of business for the company. It also enhances the company's top line growth and profit margins.

Weaknesses

Weaknesses Concentrated geographic operations CCE's business operations are concentrated in Europe. The company generates 100% of its revenues from Europe. Due to the sovereign debt crisis, Euro zone has experienced a recessionary trend in the recent past. Consumers are managing their discretionary spending conservatively in this ...