Graphic Designers Role in Accommodating Color Blindness

COLORS IN GRAPHIC DESIGN

Graphic Designers' Role in Accommodating Color Blindness

[Institution Name]

[Date of Submission] Table of Contents

CHAPTER ONE: INTRODUCTION1

Background of the Study1

Purpose of the Study1

Aims and Objectives of the Study1

Significance of the Study2

Thesis Statement2

Research Questions3

CHAPTER TWO: LITERATURE REVIEW4

Blindness Approach4

Change Blindness8

Characterisation Of Image Motion14

Color Spaces19

Color Palettes20

Culture And Color Preferences21

CHAPTER THREE: METHODOLGY23

Qualitative Research23

Research Method24

Literature Selection Criteria25

Search Technique25

Theoretical Framework25

CHAPTER FOUR: DISCUSSION26

CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS32

Recommendations32

Conclusion33

References36

Bibliography41

CHAPTER ONE: INTRODUCTION

Background of the Study

Color? without our realizing it? can have a profound effect on how we feel both mentally and physically. Dr. Morton Walker? in his book The Power of Color? suggested that the ancient Egyptians as well as the Native American Indians used color and colored light to heal. Graphic design applied to technology has become a powderkeg issue. Creatives often shun usability metrics or other measurement. And more than one usability guru has been accused of having a “tin eye” when it comes to graphic design. Both sides miss more interesting ideas for using color.

Purpose of the Study

The purpose of this proposed study is to analyze the role of colors in graphic designing. The main focus of this report is to discuss about the role of graphic designers in accomodating color blindness as we know that color blindness is a natural phenomenon found in many people. This report also proposed the discussion about graphic designer's social responsibility.

Aims and Objectives of the Study

Following are the aims and objectives of the study:

To analyze the role of Colors in Graphic Design

To explore the importance of blindness in Graphic Design

To highlight the Graphic Designers' Role in Accommodating Color Blindness

Significance of the Study

Inattentional blindness is the failure to detect unexpected events when attention is otherwise engaged. research indicates that inattentional blindness increases as perceptual demands intensify. The authors present 6 cuing experiments that manipulated both the perceptual demands of a primary letter-naming task and the expectations of the individual. Inattentional blindness was greatest for individuals who held a numerical expectation that was consistent with the number of primary-task items presented. Expectation also affected detection differentially at various levels of perceptual load: Detection at moderate and high perceptual load was significantly affected by expectation, whereas detection at low perceptual load was not.

Thesis Statement

The most important aspect of graphic designining is the role of colors; and graphic designer and consciousness researchers are interested in distinguishing between mental activity that occurs with and without awareness (i.e., explicit versus implicit processes).

Research Questions

Following are the research questions which we have formulated for our study:

What is the role of Colors in Graphic Design?

Highlight the Social Responsibility in Graphic Design.

What is the Graphic Designers' Role in Accommodating Color Blindness?

CHAPTER TWO: LITERATURE REVIEW

Blindness Approach

Perception without visual awareness (i.e., implicit processing) is an important issue in the fields of vision and attention because it fills the gap between what has been processed and what has been seen. However, temporal properties of these implicit processes are seldom examined, due to methodological difficulties in teasing apart the influences of processing time and awareness, and a prevalent ...