COMMERCIALIZATION MARKETING

Commercialization Marketing

Commercialization Marketing

Introduction

A sound marketing plan is an essential cornerstone of marketing distance learning. Just as distance learning programs seek to be consistent with the overarching mission of the institution, so too should the marketing plan fit into the context of marketing the organization. Therefore, the institution should invest in disciplined and systematic market analysis or needs assessments, building cohesive market strategies, summarizing specific marketing activities and responsibilities, and evaluating the success of marketing programs.

Commercialization Marketing

Advertising plays a key role in today's commercialization marketing. Key elements of a marketing plan for distance learning typically include situation analysis; assessment of ...