COMMUNICATION IN THE PLANNING PROCESS

Communication in the Planning Process



Communication in the Planning Process

Introduction

The study is related to the role of communication in the strategic and program planning processes which helps the organizations in effectively and efficiently convey the desired information within the organizations. This role of communication in the strategic planning process also guides an organization to properly plan the strategies that are necessary to carry out the operations in the organization. In a health care organization, it is essential that the organization should effectively manage the programs pertaining to strategic and program planning processes for maintaining effective communication within the organization.

Discussion

The role of communication in the strategic and program planning processes in a health care organization is a dynamic process which takes account of the changing communication needs of society, the realities, possibilities and limitations of the media of communication and the social and moral effects of their development and application.

Communication in the Strategic and Program Planning

In the strategic and program planning process, communication serves as the key element for formulating the objectives of an health care organization, correlating these with communication system and making use of technology to secure the best possible match.

Communication planning in the strategic and program planning processes in a health care organization is undertaken at two different levels that are on the system of communication and the means by which it can be observed and regulated and in the light of the development process of which it is a part. It embraces the development of the infrastructure for the dissemination of information, the legal and administrative framework for communication systems, the establishment and use of the media of communication, the means of public participation and feedback, the creation of professional institutions and the training of personnel. It is necessary that the planning framework should be sensitive and flexible for the strategic and program planning processes of a health care organization. It must be directly linked to the policy-making process and adaptable to the changing situation. In addition, it is important to keep in view the nature and functions of communication, the research data and its analysis, the trained manpower resources, the infrastructure needs and the financial and economic feasibility. (Medrano, Setzer, and Costello, 2005) Strategic and program planning processes of a health care organization depends upon two main axes that are public and development policy, and the infrastructure of communication system. It is concerned with the potential of communication as a mobilizing and integrating force within society.

Role of Communication in Health care organization

The role of communication in the strategic and program planning processes of a health care organization play vital role and serves as effective communication process that is a critical component of any successful planning effort. There are a number of groups participating in the planning process, and their responsibilities change as the process moves forward. It is easy to get so involved with the group or groups that have responsibility for the current part of the process that ...